Clean Energy Group & Smart Power to release ‘Smart Solar Marketing Strategies’

Clean Energy Group and SmartPower will host a PV conference call on Tuesday, September 22, 2009 at 1 pm EDT for a briefing on “Smart Solar Marketing Strategies,” a new report from Clean Energy Group and SmartPower. This report will be posted on the States Advancing Solar website in mid-August in advance of the call.

Lyn Rosoff, Deputy Director of SmartPower and the primary author of the report, will discuss “Smart Solar Marketing Strategies,” a practical guide for any solar program looking to broaden interest and build a stronger base of customers. SmartPower will share its consumer research findings to reveal important market barriers that must be addressed in overcoming customer resistance.

By introducing the concept of “think like a retailer,” the report offers a thoughtful way to ensure that all solar program activities are directed at overcoming these barriers, to achieve stronger sales and more installations. Solar program directors will come away with a step-by-step process of evaluating their own program approach and examples of innovative solar marketing programs from across the country.

If you would like to register for this one-hour call on September 22nd, please send an email to with “Solar Marketing Webinar” in the subject line and include your contact information; the call in information will be provided at that time.


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